La Vida Group
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FY26 · The next 12 months

The marketing behind
your next sell-out.

You already hold the largest audience of any boutique-industrial developer in South-East Queensland, built off one project. This is the year we turn it into sales, and into the next project.

Prepared by
LOVR
For
La Vida Group
Date
June 2026
Why now

You are the biggest name in your field.
Nobody in it runs the marketing
that wins. And Granvia is selling out.

0
Your rank on audience, of 12 SEQ developers
0
Of 12 own their buyers, run founder content or video
0
Agent commission that walks when Granvia sells out

You already lead on the one thing that is hard to build. The marketing that turns that lead into sales and into the next project is wide open, and the window is now.

Source: live audit of 12 SEQ boutique-industrial developers, June 2026
What we run for you

Six things, run by one team.

  • 01
    Your website, rebuilt and run
    A real developer-brand site, managed and found on search, with a waitlist that survives Granvia selling out.
    One-off + monthly
  • 02
    Your CRM and email follow-up, run for you
    Inside your own HubSpot. Every lead captured, and a nurture that never lets one go cold.
    Monthly
  • 03
    Your ads, run and measured
    Designed, run from your own brand, and finally measured on cost per enquiry.
    Monthly
  • 04
    Your content and socials, made and posted
    Founder on camera, video-first, the work that turns your audience into buyers.
    Monthly
  • 05
    Your press, the coverage that makes you feel everywhere
    Design and lifestyle press, the milestone stories, the layer nobody in your field reaches.
    Monthly
  • 06
    Your interactive memorandum, built with your architect
    A self-serve, interactive way through Granvia, built from byCulprit's assets. They are your architect, and our client.
    One-off
How we built thisA live audit of 12 SEQ developers, a Q1 2026 market refresh, and a read of your own website, CRM and live ad account. Every slide that follows is built on it.
01 · Website One-off + monthly

We build and run
your website.

Today it is one page. It never mentions Granvia, and it has nowhere to capture the next buyer. We build the real thing, then keep it running.

  • A developer-brand site: your projects, your philosophy, your press.
  • A standing waitlist that keeps collecting demand after Granvia sells out.
  • SEO and answer-engine optimisation, so you are found on Google and in AI search.
  • Ongoing management, kept current, fast and secure, every month.
  • Every lead fed straight into your CRM.
What we foundYour site ranks for just three keywords today. "Warehouse for sale brisbane" runs 390 searches a month that you capture none of, and a Perth food store currently holds your Google panel for "La Vida".
02 · CRM and email Monthly

We run your CRM and
your follow-up.

Inside your own HubSpot. We run the whole thing for you, starting by making sure what is already in there is built properly.

  • First, an audit of what is already set up, the workflows and the build, done right.
  • Every lead captured and sorted automatically, from ads, the site and socials.
  • The EDMs and nurture emails designed, written and built, not just the automation.
  • A follow-up that works every buyer until they reply.
  • We build your buyer list, you own it, and it carries to your next project.
What we knowYou are on HubSpot Professional, the plan that carries the full automation engine, and the tracking is installed. How much is built inside it is unclear, so we start with an audit, and the build from there depends on what we find. Meanwhile 70% of Brisbane buyer-agent purchases now happen off-market.
03 · Ads Monthly

We run and measure
your ads.

Your ads are live right now, but no one is reading whether they work, and one set is leaking clicks. We take it over.

  • Designed and run from your own brand, not a syndicator.
  • Finally measured: what each enquiry costs, and which creative wins.
  • Pointed at building your owned buyer list, not just clicks.
  • The leak fixed, so every dollar lands on your site.
What we sawYour Granvia ads went live in May. A syndicated set is leaking clicks to Messenger instead of your site, and two direct competitors started their own paid in the last four weeks. The lane is opening now.
04 · Content and socials Monthly

We make your content.

You have the biggest audience in the field and convert it the worst. The fix is the content nobody else in your field runs.

  • Your founder on camera, the one thing no competitor can copy.
  • Video-first, the format that actually moves people.
  • Your black-and-white signature, on a steady cadence.
  • Made, posted and run for you, every week.
What we foundYou convert your ~7,500 audience at around 0.1%, and smaller competitors out-convert you several times over on a fraction of the following. Across all 12 developers, not one runs founder-led video. It is wide open.
05 · Press Monthly

We get you in
the press.

The coverage that makes a project feel like it is everywhere. Built from repeatable parts, on top of the content we already make.

  • Design and lifestyle coverage, the lane nobody in your field reaches.
  • A story out of each milestone as it hits, the sell-out, the cafe, the completion, around three a year.
  • A press wall and a founder profile that build trust before a buyer calls.
The openingThe Industrialist already featured Granvia, so the appetite is there. Yet no developer in your field is reaching the design and lifestyle press, and the market's PR incumbent does not serve your tier. The lane is unclaimed.
06 · Interactive memorandum One-off

We turn Granvia into an
interactive experience.

Not a static PDF. A self-serve way for buyers and investors to move through the project themselves, the surface your warm list converts on.

  • An interactive memorandum buyers explore on any device.
  • The agent's pitch and the investor's self-serve tour, in one.
  • Built from byCulprit's own design and 3D assets.
The advantageWe have delivered interactive memorandums for other projects, and byCulprit, your architect, is already one of our clients. With their assets, we build Granvia's.
Why us

One team runs all of it,
and it all stays yours.

  • The content builds the audience.04
  • The audience feeds the list, on your site and in your CRM.01 + 02
  • The ads and the press make both bigger.03 + 05
  • The list sells your next project. All of it stays yours.Owned
How we measure

Measured on sales,
not likes.

  • The size and growth of your owned buyer list.Demand
  • What each enquiry costs, across your ads.Paid
  • Engagement and reach against the field.Brand
  • Units sold off your own list. One report, every month.Sales
Next steps

Where we start.

  • 01
    Agree the direction
    LOVR runs all five as one operation. One decision starts it.
  • 02
    Give us the keys
    Admin access to your HubSpot, the ad account and analytics, so we can build and measure.
  • 03
    The working session
    We scope the concrete plan and the numbers together.
  • 04
    We start
    The website and the engine first, then the rest follows.
The next step
The whole operation.
One team.
Run end to end.

We do not want to be another agency you brief. We want to run your marketing, all of it, and hand you the audience, the list and the sales that come out the other side. Agree the direction, and we scope it together.

Prepared by LOVR · June 2026